VRA Advises PSA on its Recapitalization with Dry Fly Capital
VRA is pleased to announce that PSA Worldwide, LLC and its
affiliated entities (collectively "PSA" or "the Company") have been acquired by
Dry Fly Capital, LLC ("Dry Fly"). Brighton Partners, LLC ("Brighton Partners")
and members of PSA's senior management team retained an ownership stake in PSA
as part of the transaction. Muzinich & Co. and Brush Creek Partners also
provided equity and debt financing to support the transaction. VRA acted as the
exclusive financial advisor to PSA. Terms of the transaction were not disclosed.
"We are thrilled with the outcome of this transaction,"
said Brighton Partners' Tom Horner.
"VRA's high-touch service model, transaction expertise and strong
understanding of PSA's value proposition were critical to helping us achieve
our desired outcome and find the right new owner to support the Company in its
next stage of growth."
PSA is a leading designer and distributor of educational
materials and promotional products for health and wellness prevention and
awareness campaigns. The Company's products help organizations address issues
such as sexual assault, domestic violence, child abuse, substance abuse and
mental health disorders. As these issues continue to persist in today's
society, customers place a high-level of importance on PSA's products to spread
awareness on topics that are highly impactful to their organizations and communities.
"The PSA team has grown and developed a phenomenal business
that has a meaningful impact on organizations, communities and individuals
around the world, including the men and women of our Armed Forces", said VRA
Director, Tyler McCrary. "We are excited to watch the Company's continued
success as it further expands its products, services and impact with the
support of Dry Fly."
PSA
Headquartered in Colorado Springs, CO, PSA designs and distributes a broad assortment of educational, awareness and promotional products to address important health, wellness, prevention and awareness campaigns. With an in-house team of researchers, writers and artists, PSA takes pride in serving as a "one-stop-shop" for products that offer the perfect combination of promotion and education. The Company differentiates itself through high-quality proprietary products, robust new product development capabilities and a high-touch service model. Learn more at www.psacorp.com.
Brighton Partners
Brighton Partners is a private equity firm targeting small
businesses with $10 to $50 million of revenue and less than $5 million of
EBITDA. The firm seeks to invest in light manufacturing, niche distribution and
services companies with strong management teams and significant potential for
long-term growth. Brighton Partners is
currently investing out of Brighton Micro-Cap Fund II, LP, a $30 million fund
raised in 2023. Learn more at www.bpequity.com.
Dry Fly Capital
Dry Fly Capital is a private equity firm targeting
investments in lower middle market companies. The firm looks to partner with companies
that have passionate, committed workforces and owner / operators that are transitioning
to the next phase of their life. Dry Fly's growth playbook places an emphasis
on developing sales / marketing strategies, achieving greater brand recognition
and leveraging technology to increase operational efficiency. Learn more at www.dryflycap.com.
Muzinich & Co.
Muzinich & Co. is a global investment firm specializing
in corporate credit. The firm offers a range of strategies including corporate
bonds, direct lending, and alternative credit solutions. Established in 1988,
the firm has a long track record of providing tailored investment solutions to
institutional investors, corporations, and high-net-worth individuals
worldwide. Learn more at www.muzinich.com.
Brush Creek Partners
Brush Creek Partners is a unique private equity firm
founded and funded by entrepreneurs, families, and individuals, many of whom have
worked and co-invested together in the past. Brush Creek Partners has committed
capital and is actively seeking new investment opportunities. Learn more at www.brushcreeklp.com.