VRA Partners, LLC Advises Laura’s Lean Beef Company in its Sale to Meyer Natural Holdings LLC

News VRA Partners, LLC Advises Laura’s Lean Beef Company in its Sale to Meyer Natural Holdings LLC

ATLANTA (January 31, 2008) – VRA Partners, LLC is pleased to announce that Laura’s Lean Beef Company has been acquired by Meyer Natural Holdings LLC, the parent company of Meyer Natural Angus. Laura’s Lean Beef Company is the most successful branded natural lean beef company in the country, with its fresh beef products offered in more than 6,500 retail stores in 47 states and Canada. VRA Partners acted as the exclusive financial advisor to Laura’s Lean Beef Company. The transaction was led by Bill Sherman, Doug McCartney, Ron Shah and Emily Magill. Stites & Harbison, PLLC served as counsel to Laura’s Lean Beef Company. The transaction closed on December 28, 2007. Terms of the transaction were not disclosed.

Laura’s Lean Beef Company (www.laurasleanbeef.com) is the leading provider of healthy beef products to the rapidly-growing health conscious consumer segment. The Company’s branded product offerings include steaks, roasts, ground beef, ground round, ground sirloin and pre-cooked entrées, several of which have been certified as “heart-check” foods by the American Heart Association. Laura’s Lean Beef Company is based in Lexington, KY.

VRA Partners, an independent Atlanta-based investment bank, focuses on providing M&A services to middle-market companies and private equity firms. VRA Partners also assists companies with raising capital for growth, acquisitions, recapitalization, going-private and management buy-out transactions, and provides fairness opinions, valuations and strategic advisory services. The professionals of VRA Partners have completed more than 250 transactions across a broad range of industry sectors, including business services, consumer and retail, healthcare, industrial, media and technology. VRA Partners, LLC is a Member FINRA/SIPC. For more information, please visit our website at www.vrapartners.com.