VRA Advises Eden Brothers on its Recapitalization with Kian Capital
VRA is pleased to announce that Eden Brothers (the "Company") has completed a recapitalization with Kian Capital ("Kian"). VRA acted as the exclusive financial advisor to Eden Brothers. Terms of the transaction were not disclosed.
Eden Brothers is a high-growth, digitally-native e-commerce retailer specializing in seeds and bulbs for gardening enthusiasts nationwide. Headquartered in Asheville, North Carolina, the Company offers a leading assortment of over 2,000 varieties of flower bulbs and seeds, vegetable seeds, herb seeds and unique wildflower mixes developed in-house by its knowledgeable floriculture experts. Eden Brothers offers a curated customer experience with a deep library of educational content and captivating, modern imagery that helps customers plan and visualize their dream gardens.
"VRA's expertise in e-commerce business models and significant experience with enthusiast consumer brands really stood out to me when interviewing investment banking teams," said Eden Brothers CEO and Founder Sabine Randon, who will retain a significant ownership stake and continue leading the business day to day. "From the start, VRA showcased a strong understanding of our brand and how to tell our unique story, and the entire team remained deeply focused on my objectives and priorities throughout the process."
With a proven record of investing in and growing e-commerce business models serving enthusiast customer bases, Kian is well-positioned to drive continued expansion of the Company's product portfolio, channel exposure and educational content library. Kian will also seek out and support growth through strategic add-on acquisitions of well-aligned operators in the U.S. home, lawn and garden industries.
"Sabine
and the Eden Brothers team have built an exceptional business with tremendous
growth ahead. We're grateful they entrusted our team and are excited to see
what they'll achieve alongside Kian Capital," said VRA Managing Director,
Collier McRae.
Eden Brothers
Eden Brothers offers one
of the largest seed and flower bulb assortments available in the U.S.,
including fresh flower bulbs for spring and fall planting, flower seeds,
vegetable seeds and herb seeds. The Company's seeds are always 100% pure and
non-GMO. Eden Brothers features thousands of heirloom and certified organic
seeds, as well as rare seeds and hard-to-find varieties for gardening
enthusiasts of all skill levels. Learn more at www.edenbrothers.com.
Kian Capital
Kian Capital is a private investment firm
with over $1 billion of capital under management and a focus on four core
industry sectors: consumer, services, value-added distribution and specialty
manufacturing. Kian's team of seasoned investors has over 100 years of
collective experience providing transformational capital solutions and
board-level strategic and operational guidance to founder/owner-operated
businesses. Kian provides flexible financial resources and additional
operational horsepower to scale lower-middle-market businesses, realize
aspirations and deliver long-term investment returns through genuine
partnership, and has been recognized on Inc.'s Founder-Friendly Investors list
for five consecutive years. Learn more at www.kiancapital.com.